Bloomberg reported that UEFA is undergoing major reforms to the Champions League broadcast rights tender process, hoping to attract streaming giants such as Amazon and Netflix. The new tender process will target copyrights for the 2027 and beyond se...
Bloomberg reported that UEFA is undergoing major reforms to the Champions League broadcast rights tender process, hoping to attract streaming giants such as Amazon and Netflix. The new tender process will target copyrights for the 2027 and beyond seasons and will be launched in the coming weeks. There are three main core measures for the reform. First, bidders are allowed to "bundled bids" for copyrights in multiple markets at the same time, changing the market fragmentation situation caused by different contract expiration dates in the past.
Secondly, UEFA is considering offering a longer contract term than traditional three years, an idea inspired by the success of the US copyright agreement with Paramount in 2022, worth $1.5 billion until 2030.
Finally, UEFA may even launch a "global package" that allows a single supplier to broadcast competitions worldwide for the first time.
In addition, when evaluating quotations, UEFA will no longer only focus on the financial amount, but will comprehensively consider the bidder's coverage and promotion support capabilities.
In terms of finance, UEFA's men's football club competition is expected to receive at least 4.4 billion euros (US$5.2 billion) in total business revenue each season by 2027.
Last season, the Champions League restructuring has increased broadcast revenue in the six major markets by 18%, showing its huge business potential.
